Pinktum offers companies a digital e-learning journey that employees use to improve their soft skills. To date, the ed-tech company has produced 850 e-trainings in various languages and developed diagnostic tools for individual learning. With the help of AI, a digital coach is being developed and the e-learning journey personalised. The internationally operating company, based in Hamburg and Munich, has 120 employees working for around 700 companies across Europe.
Seasonally fluctuating business model that affects the cash balance
Pinktum's business is exposed to seasonal fluctuations and has a strong year-end business. At the same time, the company is growing at an annual rate of around 35%.
"Seasonality leads to our cash flow not being consistently stable – at the same time, we want to continue to invest in growth and achieve our ambitious goals," explains Thilo von Trotha, CFO and Managing Director of Pinktum. The Sales, AI and Tech departments in particular will be expanded significantly.
In the DACH region, but also in France, Spain and Italy, Pinktum sees great growth potential that goes beyond classic corporate customers. "This also includes local municipalities, associations and universities. We want to continue to tap into this potential through our investments," explains Thilo.
Pinktum has stable and recurring annual sales due to its business model and has an experienced management team. All of these are indicators that the company is "debt-ready", and has been looking for suitable instruments.
A financing solution that stabilizes the cash balance and enables further investments in growth
Smooth onboarding, an intuitive platform and the high flexibility of the financing – these were decisive factors in Thilo and his team's decision to go with re:cap.
Another important point for the Pinktum CFO: financing that is based on data. "re:cap's data-driven financing model was a very good fit for us as a company right from the start," says Thilo.
Pinktum also uses large amounts of data to manage the company and to integrate AI into the e-learning journey in a meaningful way. Alois Krtil, one of the leading AI experts and Managing Director of the Artificial Intelligence Centre Hamburg (ARIC), is responsible for implementing the extensive AI projects at Pinktum.
Thilo adds:
"Data plays an important role in our company culture. We not only receive capital from re:cap in order to grow, but also access specific SaaS KPIs such as churn cohort analyses, NDR or gross profit margin thanks to the analysis by re:cap Benchmarking."
This ensures that the company's own financing and future financing decisions can be managed.
With the re:cap financing, Pinktum has access to a flexible financing line. "This ensures that we can achieve our growth targets while maintaining a stable cash flow," explains Thilo.
